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Wisdom.Applied Wednesday: Branding Blockbusters May14

Wisdom.Applied Wedne...

New movies hit theaters every weekend, so who’s to say which films are bombs and which are blockbusters? Obviously, promotion, casting, budget and content (if you don’t have a story or a big name, what’s putting butts in the seats?), play factors, but are...

Wednesdays with Will...

It’s been awhile, my public, but I have returned once again to bestow my awesome presence upon you! We have recently hit the gold mine of casting news, from the controversial casting of Ben Affleck as the new Dark Knight to yesterday’s long awaited news of who would play the coveted roles of...

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