Anyone who has ever watched a video on YouTube has undoubtedly come to dread those five second of pre-rolls. For being as despised as pop-up ads, pre-roll ads surprisingly still remain a popular marketing tool with brands. So why do pre-roll ads suck so much? Because the creativity behind...

As brands are becoming increasingly clever in their digital strategy, it’s becoming harder to tell between the content created strictly for entertainment’s sake and the content that’s been cleverly developed to sell a product. The digital continues to blur the lines between sales,...

Vine videos may last only six seconds, but companies are find the looping videos operate as effective marketing tools. In 2013, Dunkin’ Donuts launched the first Vine television ad, and since then many brands have gotten on board to use Vine as a fun, quick and pretty mesmerizing advertising...

Music videos are the most popular videos shared on the web. Although these videos are widely available and shared, music videos don’t function to sell albums the way they used to. Online streaming has become the most popular music medium thanks to platforms such as YouTube and Spotify....

I don’t mean to sound like one of those kids from the AT&T U-Verse ads, but kids today sure have it easy. When I was a growing up, I had to use books and encyclopedias as references for papers–not ebooks or online resources. Compiling research literally meant getting up off my...