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Wednesdays with Will...

Happy Hump day, everybody! This week’s Wednesdays with Will brings together a battle for the hearts of gamers everywhere: PS4 vs. Xbox One! The Electronic Entertainment Expo (E3) began this week, and both consoles have been paraded around there for the world to see. At the moment it seems...

Wednesdays with Will...

  Welcome one and all to another edition of Wednesdays with Will. This week, one of my co-workers, Ebonne, emailed me an Ad Age article on the new Frito-Lay marketing campaign that is geared towards millennial men. Ebonne sweetly wanted to know my thoughts on the campaign and if the...

Wednesdays with Will...

Over the last decade, “fantastical” storylines have dominated the entertainment industry. While science fiction, comic books and epic fantasy stories may have been reserved for “geeks” in previous generations, that’s not the case anymore. If you look at the top 5 most profitable films of all...

Wednesdays with Will...

Well, well, well– welcome to another Wednesdays with Will. Whether it’s because we’re more diverse, politically correct or have a better way of policing those who aren’t PC (i.e. social media), today’s advertisers certainly don’t get away...

Wednesdays with Will...

This edition of WwW focuses on three memorable recent ads!   These three ads each take different paths to making a memorable impact on its audience. 1.#Firstworldproblems. Not problems     Taking a catchy and relevant hash tag like #firstworldproblems and using it as a catapult...

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