Wisdom.Applied Wedne...

The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Throwback Thursday: ...

Aside from being the sole credit card provider to actually work in Sochi’s Olympic Park, Visa does a great job dominating the Olympics: their ads play on nostalgic (or throwback, if you will) elements that have the power to resonate… as long as they pick up on the memorable moments....

Wednesdays without W...

Ever step inside a coffee shop or retail store, order something and then realize you have no cash? Not a problem; you pull out your credit card or debit card and swipe. It’s an easy, painless transaction. Now have you ever been to a small boutique, a food truck or been with an on-call service...

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