Wisdom.Applied Wedne...

Animation isn’t just for children’s movies; it also works well in advertisements. From Snap, Crackle and Pop to the Geico Gecko, brands have used animation in their ad campaigns since the 1940s. The graphic appeal and humor of animation is appealing to consumers, so on this...

Funny Friday: Name t...

Do you ever find yourself watching a narrated commercial and thinking, “where have I heard that voice before?” Brand-name advertisers more and more frequently turn to celebrities to create voiceovers for their product ads. Though many professional voice actors are less than thrilled about the...

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