As October enters the home stretch and Halloween pulls into view, we here at The San Jose Group hope that you’ve had the opportunity to drink plenty of beer in honor of that other beloved October tradition – the German beer celebration known as Oktoberfest, which originated in Munich....

This Two for Tuesday we will look at two brands who are already gearing up for the Cinco De Mayo festivities and looking to cash in on the popular holiday.   Cheers for Cinco de Mayo, the day Americans celebrate Mexico’s victory over France. Even though La Batalla de Puebla is only...

“Made in China.” Sound all too familiar? China usually comes to mind when thinking of outsourced manufacturing. The Chinese manufacture and export everything from shoes to personal computers. However, Latin America is quickly becoming the next big market to watch out for, as their...

The average person uses Consumer Packaged Goods (CPGs) every day from food and beverages to clothing. But brands know all too well how easy consumers to switch between CPG brands; the CPG market is a highly saturated and competitive market. To stand out, brands must adapt to the ever-changing...

While the sitcom Seinfeld may have been marketed as a show about nothing, that didn’t mean the show didn’t offer audiences any relevant information. Take for instance a 1992 episode where George Costanza alerted viewers to a very important fact: salsa had overtaken ketchup as the...