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Wisdom.Applied Wedne...

Yesterday, Google rolled out a complete overhaul of its logo to reflect the ever-evolving way in which users are accessing the company’s tools. For this week’s Wisdom.Applied Wednesday, Katie Schrantz takes a look at some other brands that have recently updated their logos, as...

Two for Tuesday: Log...

If a picture is worth 1,000 words, then a logo has a lot to say about a brand. But logos are more than an image (and are worth a lot more than just 1,000 words); rather, they’re the most powerful embodiment for the corporate identity (and the most recognizable). Logos communicate with...

Two for Tuesday: Sub...

Is there a fine line in advertising between suggesting and manipulating? Let’s just say, for now, it’s legal, albeit controversial.  Today’s Two for Tuesday, we bring you two brands sending hidden messages (with the power to manipulate)– intentional or not, you decide....

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