Wisdom.Applied Wedne...

Don’t “Just Do It”… Post it. Share it. Everybody knows that exercising regularly is essential to staying healthy. According to Harvard School of Public Health (HSPH), exercising regularly has multiple benefits, including improving chances of living longer and living...

Two for Tuesday: Coc...

Coca-Cola, official 2014 World Cup partner, has proven something of a lightning rod in recent years with regards to its attempts to tackle health and weight issues surrounding its products in its advertising. This Two for Tuesday, we’re featuring two ad campaigns in recent years where...

Two Model Behaviors

Are celebrities good role models? That’s a question clearly up for debate. Regardless of your opinion, celebrities do carry weighty star power and—as any brand who enlists endorsers can tell you— have the ability to influence their fans. At the end of the day, celebrities are human; emulating...

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