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Throwback Thursday: ...

With Brazil and Croatia’s kickoff earlier today, the 2014 FIFA World Cup is officially underway. As I’m writing for a largely American audience, I’m just sensing a “why should I care” response—especially since baseball is in full swing and the NBA and Stanley Cup Finals are both well...

Wisdom.Applied Wedne...

The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Wisdom.Applied Wedne...

The World Cup, the most popular sporting event in the world, is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as...

Wednesdays with Will...

I have returned! After a couple weeks of traveling the twist and turns of the advertising world, I’m back to supply you all with a little throwback tech fun! (Who says we can only throw it back on Thursdays?) I would say I played my fair share of sports video games while growing up. I...

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