Wisdom.Applied Wedne...

Since Pinterest burst onto the scene, marketers have been waiting for the day that it would transform from a digital cork board to a digital mall. The site, which celebrated its fifth birthday last week, has 70 million monthly visitors Pinterest is dominated by women, 68 percent of the sites...

Two Downsizing Trend...

Whether it’s keeping up with the Jones or the Kardashians, American society has an affinity for staying current with the latest and greatest trends from fashion, furnishings and white picket fences to television, travel and hot techno gadgets. Of course, brands and advertisers have no...

Wisdom.Applied Wedne...

As many of you may have heard, this little event called the FIFA World Cup is in its final stages. With such a huge worldwide event that happens every four years, brands are at war to capture and capitalize on the attention of such a large audience. Although the USA was beaten by Belgium in...

Two for Tuesday: Panem Propaganda Engage Hunger Games Fans Jun24

Two for Tuesday: Pan...

The integration of digital assets into any marketing campaign is becoming increasingly vital, especially as the marketers are increasingly targeting younger and younger consumers (who are growing more dependent on technology). It comes as no surprise that marketers are using highly integrated...

Two for Tuesday: Two...

There’s no doubt commercials get in the way—marketers follow the consumers and then make their move. Advertisements are entertainment’s way of making profits off consumers’ interests. However, consumers have found ways of avoiding (more or less) television advertisements, and more ads...

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