Wisdom.Applied Wedne...

Since Pinterest burst onto the scene, marketers have been waiting for the day that it would transform from a digital cork board to a digital mall. The site, which celebrated its fifth birthday last week, has 70 million monthly visitors Pinterest is dominated by women, 68 percent of the sites...

Two for Tuesday: Cok...

Jennifer vs. Angelina, Britney vs. Christina, Batman vs. Superman– we all love to pick sides in long standing rivalries. These ones in particular have been dividing our country for years, but no feud has lasted quite as long as Coke vs. Pepsi. Despised by health-conscious people and...

Two for Tuesday: Coc...

Coca-Cola, official 2014 World Cup partner, has proven something of a lightning rod in recent years with regards to its attempts to tackle health and weight issues surrounding its products in its advertising. This Two for Tuesday, we’re featuring two ad campaigns in recent years where...

Wisdom.Applied Wedne...

Advertising at its best is art. Art with a purpose: to persuade, convince and, yes, perhaps even coerce a consumer into purchasing a product–to consider a brand. All art does that. It has a story to tell, a message to convey. Perhaps it escapes the observers, but artists are always trying to...

Two for Tuesday: Two...

Social media provides a place for us all to be heard. In our joys and grief, we share, we express and we make our point. We see the poignant–like Jim Carrey’s response to the death of the bright creative light, Philip Seymour Hoffman: Dear Philip, a beautiful beautiful soul. For the...

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