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Two for Tuesday: Cel...

Vanilla Ice loves Teenage Mutant Ninja Turtles (and Kraft).     While Ice’s more controversial days are (likely) behind him, hiring any celebrity to endorse a product or brand seems like an even riskier venture these days than in the past thanks to the speed bad press can circulate...

Two Model Behaviors

Are celebrities good role models? That’s a question clearly up for debate. Regardless of your opinion, celebrities do carry weighty star power and—as any brand who enlists endorsers can tell you— have the ability to influence their fans. At the end of the day, celebrities are human; emulating...

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