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Wisdom.Applied Wednesday: Branding Blockbusters May14

Wisdom.Applied Wedne...

New movies hit theaters every weekend, so who’s to say which films are bombs and which are blockbusters? Obviously, promotion, casting, budget and content (if you don’t have a story or a big name, what’s putting butts in the seats?), play factors, but are...

Two for Tuesday: Apr...

I hope you haven’t been too bothered by the fake news put out today. April Fools’ Day has become a breeding ground for earth-shatteringly false news (sorry, no new Harry Potter book or ‘NSYNC reunion). Instead of crushing your dreams this Two for Tuesday, let’s take a...

Two for Tuesday: Sim...

Anyone who has spent five minutes on BuzzFeed in his or her life knows that people find value in simplicity: simple humor, simple tips and reminiscing on simpler times. The KISS method (Keep It Simple, Stupid) doesn’t hinder creativity; it cuts out the unnecessary complexity. As both a...

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