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Wisdom.Applied Wedne...

This Wisdom.Applied Wednesday, let’s take a look at the revolutionary photo sharing app that brands ought to consider making a part of their strategy.  Last October, Snapchat released a “My Story” feature, allowing users to add their snaps together to create their own narrative. These...

Wisdom. Applied Wedn...

In a world in which politics pervade our every waking action and encounter, the fact that advertising, arguably the second most pervasive aspect of modern society, is one of the most significant receptors of political attention is not all that surprising. Since its inception, advertising has...

Wisdom.Applied Wedne...

Unsurprising to anyone, Google is the Internet’s number one website. Clearly Google’s search engine site is extremely popular, but Google’s other web applications–Google Maps, Google Drive, Google Play, Google News, etc.–have made digital giant the “King of The Internet.”...

Two for Tuesday: The...

Facebook has greatly been improving its advertising game from both the consumer’s as well as the advertiser’s perspective. Since late February, Facebook has been making appropriate modifications to its site. These recent shifts are not only meant to improve the experience of Facebook...

Two For Tuesday: Cre...

In today’s advertising world, the most pervasive and well-known ads say little about the brand or product being promoted. Take the millions of Doritos Super Bowl commercials that are talked about for weeks and sometimes even months after they air. They never mention how good Doritos chips are...

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