National Ice Cream Month: the perfect excuse to grab that chocolate dipped cone on a hot summer day. But while July might entice some to seek out the nearest DQ, others can get a guilt free ice cream fix by watching a few well-done ice cream advertisements! The classic story of distress to...

In a world in which politics pervade our every waking action and encounter, the fact that advertising, arguably the second most pervasive aspect of modern society, is one of the most significant receptors of political attention is not all that surprising. Since its inception, advertising has...

Since before the original iPhone announcement, the Apple faithful have been waiting with bated breath for the tech innovation company to streamline the way we watch TV the way they did music and computing. Apple’s initial foray into the market with Apple TV didn’t captivate users the way...

This edition of WwW focuses on three memorable recent ads!   These three ads each take different paths to making a memorable impact on its audience. 1.#Firstworldproblems. Not problems     Taking a catchy and relevant hash tag like #firstworldproblems and using it as a catapult...

Is there nothing sacred anymore?  Are there no secrets?  Are there no private topics that aren’t fodders for tweets, posts or commercial broadcasts? Last night while watching NBC, a pretty woman started talking about discomfort and itching.  I cringed.  I wondered if this was her shining...