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Two for Tuesday: The...

Facebook has greatly been improving its advertising game from both the consumer’s as well as the advertiser’s perspective. Since late February, Facebook has been making appropriate modifications to its site. These recent shifts are not only meant to improve the experience of Facebook...

Wisdom.Applied Wedne...

Animation isn’t just for children’s movies; it also works well in advertisements. From Snap, Crackle and Pop to the Geico Gecko, brands have used animation in their ad campaigns since the 1940s. The graphic appeal and humor of animation is appealing to consumers, so on this...

Throwback Thursday: ...

It’s hard to spend much time in the city of Chicago and be unaware of the name “Wrigley.” For some the name may just bring to mind the Cubs or your favorite type of gum, but it’s important to remember the man behind the name. William Wrigley Jr. is often thought to be one of the advertising...

Fun Friday: Insane Y...

Together, people all over the world watch six billion hours of video on YouTube each month. That’s almost an hour for every person on Earth. As ads run before almost every video, that’s pretty great news for brands. But do you think YouTube commercials have an influence on people?...

Wisdom.Applied Wedne...

“Oh, my gosh, did you see what happened on Orange is the New Black last night?” “No, no, no don’t tell me! I had to catch up on episodes of Graceland before the new episode, so now I have to watch the recording…” Odds are that you have heard a conversation like this recently. TV talk is...

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