demystifying the his...

The following post is part 4 of a 7 part series Myth #4 The Same Marketing Media Mix That I use in the General Market Will Also Work for my Hispanic Consumers Truth Perhaps, perhaps not. Given the newness that many brands and categories represent to the Hispanic consumer, the most successful...

demystifying the his...

The following post is part 3 of a 7 part series Myth #3 The Hispanic segment is only 18% of the population. It just isn’t large enough for me to pursue with additional resources.  Truth While the national average of the Hispanic population is 16.7%, it skews as high as 25-50% and even up to...

Demystifying the his...

The following post is part 2 of a 7 part series Myth #2 Each Hispanic Subgroup Needs a Different Approach Truth While there are distinctions among the various ethnicities as it pertains to dialects, customs and category development, there are more common denominators than differences when it...

Demystifying The His...

The following post is part 1 of a 7 part series Myth #1 The Hispanic segment indexes poorly against my brands, so it really isn’t a desirable target for me. Plus, my English campaigns are doing a fine job in reaching the Hispanic segment Truth Have you given this segment a...

When New Media Becom...

As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new...

Two for Tuesday: UX ...

On last week’s first part of Two for Tuesday, we looked at UX and what exactly it is. Here’s a quick summary: UX is the process of designing products that are purposeful and interactive, allowing for a customer (or potential customer) to easily interact with said product. Last time, we...

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