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Throwback Thursday: ...

It’s hard to spend much time in the city of Chicago and be unaware of the name “Wrigley.” For some the name may just bring to mind the Cubs or your favorite type of gum, but it’s important to remember the man behind the name. William Wrigley Jr. is often thought to be one of the advertising...

Wisdom.Applied Wedne...

Playing a professional sport seems like a pretty good gig, right? Athletes not only get to play the sport they love and grew up playing, but they generate a pretty healthy salary as well. Athletes playing in the U.S. such as Lebron James, Miguel Cabrera, Calvin Johnson and Alexander Ovechkin...

Two for Tuesday: Cor...

If a brand wants to revitalize and promote itself today, it seemingly no longer turns to the traditional, glistening creativity of advertising agencies. Rather, major businesses have begun to lean on the heartstrings of their public, and, in turn, they have begun to create relationships of...

Throwback Thursday: ...

Most companies espouse the virtues of diversity in the workplace and make a concerted effort to recruit people from diverse backgrounds and also showcase their multifaceted workforce. However, just because a company chooses to hire workers of different ethnicities, that doesn’t mean...

Wisdom.Applied Wedne...

Does anyone ever passionately want to be the designated driver (DD) when they go out to bars with their friends? While selecting a DD is the responsible thing to do, even that doesn’t ensure safe rides home: 41 percent of DDs have been drinking and 20 percent can be considered impaired...

Two Creative PSAs fo...

The soap operas of advertising, Public Service Announcements (PSAs) are actually some of the most interesting and memorable creative spots out there. Since the Ad Council was formed during World War II (then known as the War Advertising Council), PSAs have been able to provide quick,...

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