demystifying the his...

The following post is part 4 of a 7 part series Myth #4 The Same Marketing Media Mix That I use in the General Market Will Also Work for my Hispanic Consumers Truth Perhaps, perhaps not. Given the newness that many brands and categories represent to the Hispanic consumer, the most successful...

demystifying the his...

The following post is part 3 of a 7 part series Myth #3 The Hispanic segment is only 18% of the population. It just isn’t large enough for me to pursue with additional resources.  Truth While the national average of the Hispanic population is 16.7%, it skews as high as 25-50% and even up to...

Demystifying the his...

The following post is part 2 of a 7 part series Myth #2 Each Hispanic Subgroup Needs a Different Approach Truth While there are distinctions among the various ethnicities as it pertains to dialects, customs and category development, there are more common denominators than differences when it...

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