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Demystifying The His...

The following post is part 1 of a 7 part series Myth #1 The Hispanic segment indexes poorly against my brands, so it really isn’t a desirable target for me. Plus, my English campaigns are doing a fine job in reaching the Hispanic segment Truth Have you given this segment a...

The Hop to Hob: Why ...

In June, breakfast chain IHOP announced it would change its name to IHOB. This lead the public into a wild guessing game of what the “B” could possibly stand for. The most common guesses were Breakfast, Brunch, Bananas, and more. Their twitter account is now @ihob, there are now billboards...

The First Female Col...

KFC chose Reba McEntire to be the first woman to play the iconic role of Colonel Sanders in their ad campaign running from January to April of 2018.   Although KFC insists this was a political move, and the spokesperson for KFC claims that they “have always maintained that anyone, male...

Will Pop-Up Shops Ov...

In the past few years, pop-up stores, also known as flash retail, has become exceedingly popular. However, temporary retailing is not new. Ideas like summer Farmer’s markets, autumnal Halloween stores, and Chicago’s own wintertime Christkindlmarket have existed for a while. Temporarily...

Lollapalooza Loses Loyal Following Jun28

Lollapalooza Loses L...

Every summer, Chicagoans and Suburban youths travel to Grant Park for Lollapalooza. In past years, tickets for all-day passes and for single day passes have sold out in hours. This year it took one week for four-day passes to sell out, with some single day passes still available, two months...

When New Media Becom...

As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new...

Importance of Simpli...

If you’ve been anywhere outdoors in the Chicago area in the past five years, you have probably seen various signs and art pieces written with the phrase “You Are Beautiful” on it around the city which can be spotted in the neighborhoods of Rogers Park, Uptown, Andersonville, West Loop,...

Misconceptions about...

If you keep up with Twitter, you may have seen some memes of article titles, written presumably by Baby Boomers, about various industries that Millennials are being accused of being responsible for destroying. In the opinions of many, Millennials are the sole cause of the decline in spending...

A Lesson From Met Ga...

In early May, one of the biggest celebrity fashion events of the year, the MET Gala, took place. Every year, celebrities of all kinds make the pilgrimage to New York City to walk down the Red Carpet set up by the Metropolitan Museum of Art’s Costume Institute, to launch the new annual exhibit...

Throwback Thursday: ...

Ask anybody about the leisurely pace the world seems to take come summertime and they’ll sing the slowdown’s praises until the weather gets cold again. As long as they aren’t a company looking at sales, which inevitably encounter a similar crawl once the warm days hit. In order to succeed in...

Funny Friday: Social...

Social media is not only a great tool, but also a form of entertainment. Some use social media to creep, others to let everyone know how cool they are and still more love to use it as an outlet to broadcast their dissatisfaction with everything from brands to bad luck. A recent survey...

Two for Tuesday: App...

Apple (ap•ple): a fruit, a technique to keep the doctor away and an industry leader. In our technology-saturated age, almost everyone can recognize the popular iSomethings, and most have an opinion on the subject. The vast majority of the United States is either Team Mac or Team PC....

Funny Friday: YouTub...

When was the last time you saw a viral video that really made you laugh? I’m not talking about the forced “haha” coupled with the fake plastic Barbie smile smeared across your face. I’m talking about the genuine forming, abdominal working, obnoxious sounding noise that fills a room. This...

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