Wisdom.Applied Wedne...

To say the media landscape has been changing over the last few years would be an understatement of epic proportions. Take last year’s Primetime Emmy Award nominations alone to see how far the media arena has expanded. Netflix, a perennial non-winner, swopped up a surprising 13 nominations, 9...

The Winter Olympics Have Already Begun for Ad Execs Jan29

The Winter Olympics ...

When it comes to the Olympics, athletes aren’t the only ones breaking records. Every four years advertisers try to break industry records. 2012’s Summer Olympics in Beijing broke the advertising record of any Olympics (summer and winter) by obtaining over $1 Billion in ad sales. It is...

Two for Tuesday: Off...

As the title suggests, offending your clients is never a good idea, no matter what. Seems simple, right? However, for some, nonsensical approaches appear to be good ideas. Below are two incredibly senseless marketing campaigns that immediately upon release created a storm of frustration...

Funny Friday: Seriou...

They say the best way to win a man’s heart is through his stomach (by knowing how to cook). Well, the best way to a consumer’s wallet may just be with funny ads. This is especially the case today as the need to create a viral commercial is critical and cost effective. This Funny Friday, lets...

Throwback Thursday: ...

Standing the test of time is as hard for logos as it is for humans. This personification is justifiable as the looming reality of fading away is just as real for logos. However, some logos are crafted to last years as they resemble an idea or creation before their time. These enduring...

Wednesdays without W...

Bold ideas are not the only thing shaping successful advertisements anymore. Bold stances are now what brands are searching for when they release new ads. For the most part though, advertising executives are trying to reach a more multicultural audience. Which is why Expedia chose to employ...

Two for Tuesday: Two...

There’s no doubt commercials get in the way—marketers follow the consumers and then make their move. Advertisements are entertainment’s way of making profits off consumers’ interests. However, consumers have found ways of avoiding (more or less) television advertisements, and more ads...

Trending News Monday...

From amusement park problems to a new prince, today we’re covering the trending local, national and international stories. LOCAL NEWS: IDENTITY THIEF DASHES TO DISNEY Roughly 6 months ago, Joe Flacco, after winning the Super Bowl, uttered the words, “I am going to Disney World!” Well,...

ankara implant dental implant ankara gülüş tasarımı