demystifying the hispanic consumer: myth #5

The following post is part 5 of a 7 part series

Myth #5

I Need to Develop Hispanic-focused Products


Not necessarily.  Made in USA” products serve as a primary purchase motivator for this audience while forming new buying habits in the U.S. In fact, “Hispanicizing” a new product line may do just the opposite of your desired outcome and actually devalue the image and prestige of your brand in the eyes of the Hispanic consumer, who wishes to have access to the same products as everyone else.