The following post is part 6 of a 7 part series Myth #6 Launching a Hispanic Marketing Program Will be too Difficult to Support Financially, Especially When I’m Having a Hard Time in the current environment Truth When brands are budget-constrained and fighting for market share is EXACTLY when...
demystifying the his...
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The following post is part 5 of a 7 part series Myth #5 I Need to Develop Hispanic-focused Products Truth Not necessarily. Made in USA” products serve as a primary purchase motivator for this audience while forming new buying habits in the U.S. In fact, “Hispanicizing” a new product...