Demystifying the his...

The following post is part 2 of a 7 part series Myth #2 Each Hispanic Subgroup Needs a Different Approach Truth While there are distinctions among the various ethnicities as it pertains to dialects, customs and category development, there are more common denominators than differences when it...

Demystifying The His...

The following post is part 1 of a 7 part series Myth #1 The Hispanic segment indexes poorly against my brands, so it really isn’t a desirable target for me. Plus, my English campaigns are doing a fine job in reaching the Hispanic segment Truth Have you given this segment a...

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