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Throwback Thursday: ...

Taylor Swift, the singer of every teen’s favorite break up songs, wrote an op-ed for the Wall Street Journal earlier this week where she explored the possible future of the music industry, but one thing she said had a great influence on me to throw it back (and no, it had nothing to do...

Wisdom.Applied Wedne...

As many of you may have heard, this little event called the FIFA World Cup is in its final stages. With such a huge worldwide event that happens every four years, brands are at war to capture and capitalize on the attention of such a large audience. Although the USA was beaten by Belgium in...

Two Creative PSAs fo...

The soap operas of advertising, Public Service Announcements (PSAs) are actually some of the most interesting and memorable creative spots out there. Since the Ad Council was formed during World War II (then known as the War Advertising Council), PSAs have been able to provide quick,...

From the Fourth of J...

As fireworks rocked the Nation over the Fourth of July weekend, these trending news stories blew up on Twitter. Tropical Storm Arthur While freedom rang throughout North America, Tropical Storm Arthur was breaking free in the Atlantic for the first storm of this year’s hurricane season and...

Throwback Thursday: ...

It’s the Thursday before the Fourth of July, and I honestly can’t get America off the brain. Maybe it’s because of all the patriotism Chicago’s citizens exhibited during the U.S. Men’s National Soccer team’s work during the World Cup, or because after being in the working world and...

Wisdom.Applied Wedne...

Mostly every sports fanatic (21 and over that is) has experienced the bittersweet feeling of enjoying a cold, alcoholic beverage at their favorite sporting event; but for Brazilian soccer fans, this World Cup is the first time in eleven years they will be able to purchase alcohol in the...

TWO FOR TUESDAY: BEA...

Apple will be watching the World Cup from the bench due to a disheartening red card thanks to some unsportsmanlike conduct from Beats Headphones.       Apple’s recent $3 billion acquisition of Beats Headphones from rapper Dr. Dre is not new to the market. The brand initially...

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