demystifying the his...

The following post is part 4 of a 7 part series Myth #4 The Same Marketing Media Mix That I use in the General Market Will Also Work for my Hispanic Consumers Truth Perhaps, perhaps not. Given the newness that many brands and categories represent to the Hispanic consumer, the most successful...

demystifying the his...

The following post is part 3 of a 7 part series Myth #3 The Hispanic segment is only 18% of the population. It just isn’t large enough for me to pursue with additional resources.  Truth While the national average of the Hispanic population is 16.7%, it skews as high as 25-50% and even up to...

Demystifying the his...

The following post is part 2 of a 7 part series Myth #2 Each Hispanic Subgroup Needs a Different Approach Truth While there are distinctions among the various ethnicities as it pertains to dialects, customs and category development, there are more common denominators than differences when it...

Demystifying The His...

The following post is part 1 of a 7 part series Myth #1 The Hispanic segment indexes poorly against my brands, so it really isn’t a desirable target for me. Plus, my English campaigns are doing a fine job in reaching the Hispanic segment Truth Have you given this segment a...

The Hop to Hob: Why ...

In June, breakfast chain IHOP announced it would change its name to IHOB. This lead the public into a wild guessing game of what the “B” could possibly stand for. The most common guesses were Breakfast, Brunch, Bananas, and more. Their twitter account is now @ihob, there are now billboards...

The First Female Col...

KFC chose Reba McEntire to be the first woman to play the iconic role of Colonel Sanders in their ad campaign running from January to April of 2018.   Although KFC insists this was a political move, and the spokesperson for KFC claims that they “have always maintained that anyone, male...

Will Pop-Up Shops Ov...

In the past few years, pop-up stores, also known as flash retail, has become exceedingly popular. However, temporary retailing is not new. Ideas like summer Farmer’s markets, autumnal Halloween stores, and Chicago’s own wintertime Christkindlmarket have existed for a while. Temporarily...

Lollapalooza Loses Loyal Following Jun28

Lollapalooza Loses L...

Every summer, Chicagoans and Suburban youths travel to Grant Park for Lollapalooza. In past years, tickets for all-day passes and for single day passes have sold out in hours. This year it took one week for four-day passes to sell out, with some single day passes still available, two months...

When New Media Becom...

As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new...

Importance of Simpli...

If you’ve been anywhere outdoors in the Chicago area in the past five years, you have probably seen various signs and art pieces written with the phrase “You Are Beautiful” on it around the city which can be spotted in the neighborhoods of Rogers Park, Uptown, Andersonville, West Loop,...

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