Wisdom.Applied Wedne...

Animation isn’t just for children’s movies; it also works well in advertisements. From Snap, Crackle and Pop to the Geico Gecko, brands have used animation in their ad campaigns since the 1940s. The graphic appeal and humor of animation is appealing to consumers, so on this...

Wisdom.Applied Wedne...

Amazingly, in the 21 years since the World Wide Web source code was released to the public domain, humans have more than found a balance of living life in the physical and digital worlds. The globe has benefited tremendously from the advancements, but this Wisdom.Applied Wednesday, we’re...

Wisdom.Applied Wedne...

The landscape of outdoor advertising is changing by, well, the landscape of the outdoors. Wisdom.Applied Wednesday, let’s take a look at two pretty unique urban advertising campaigns, and why outdoor advertising is getting a little more creative. Here’s a familiar scenario for those of us in...

Wisdom.Applied Wedne...

Fifty-six percent of Americans carry around phones with more computing power than the machines used to send men to the moon in 1969. Technology has seeped into every aspect and element of our lives as it progresses to be more efficient, smaller and more users friendly. Marketers have found...

Wisdom.Applied Wedne...

Advertising at its best is art. Art with a purpose: to persuade, convince and, yes, perhaps even coerce a consumer into purchasing a product–to consider a brand. All art does that. It has a story to tell, a message to convey. Perhaps it escapes the observers, but artists are always trying to...