Wisdom.Applied Wedne...

Today’s market is dominated by mobile devices and mobile apps: customers cruise Instagram while shopping for milk and butter; the bored peruse their second-cousin-once-removed’s trip to Florida; athletes plan their big weekend bike trip on Google Maps. Since July 2008, when Apple’s App Store...

Wisdom.Applied Wedne...

This Wisdom.Applied Wednesday, let’s take a look at the revolutionary photo sharing app that brands ought to consider making a part of their strategy.  Last October, Snapchat released a “My Story” feature, allowing users to add their snaps together to create their own narrative. These...