The Hop to Hob: Why ...

In June, breakfast chain IHOP announced it would change its name to IHOB. This lead the public into a wild guessing game of what the “B” could possibly stand for. The most common guesses were Breakfast, Brunch, Bananas, and more. Their twitter account is now @ihob, there are now billboards...

Wisdom.Applied Wedne...

Yesterday, Google rolled out a complete overhaul of its logo to reflect the ever-evolving way in which users are accessing the company’s tools. For this week’s Wisdom.Applied Wednesday, Katie Schrantz takes a look at some other brands that have recently updated their logos, as...