When New Media Becom...

As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new...

Wisdom.Applied Wedne...

Yesterday, Google rolled out a complete overhaul of its logo to reflect the ever-evolving way in which users are accessing the company’s tools. For this week’s Wisdom.Applied Wednesday, Katie Schrantz takes a look at some other brands that have recently updated their logos, as...

Wisdom.Applied Wedne...

Unsurprising to anyone, Google is the Internet’s number one website. Clearly Google’s search engine site is extremely popular, but Google’s other web applications–Google Maps, Google Drive, Google Play, Google News, etc.–have made digital giant the “King of The Internet.”...

Throwback Thursday: ...

I don’t mean to sound like one of those kids from the AT&T U-Verse ads, but kids today sure have it easy. When I was a growing up, I had to use books and encyclopedias as references for papers–not ebooks or online resources. Compiling research literally meant getting up off my...

Fun Friday: Insane Y...

Together, people all over the world watch six billion hours of video on YouTube each month. That’s almost an hour for every person on Earth. As ads run before almost every video, that’s pretty great news for brands. But do you think YouTube commercials have an influence on people?...