Wisdom.Applied Wedne...

Barton F. Graf 9000’s spoof of The Barbarian Group epitomized the ad industry—innovatively competitive agencies that produce more than just ads. As advertising advances and competition becomes more and more fierce, agencies all around the globe try to keep topping their rivals by...

Two for Tuesday: Jingles & Branded Pop Songs Apr22

Two for Tuesday: Jin...

Advertisers use a variety of techniques to leave a lasting impression on consumers, but perhaps none may be as influential as the use of music. Try and think of a recent commercial that didn’t accompany its message with some sort of melody. A musical composition can establish brand...

Throwback Thursday: ...

Brands constantly alter the way they advertise in order to cater to ever-changing social and cultural norms. Still, despite the rapidly changing world around us, some things never change. For today’s Throwback Thursday, let’s take a look at two ad campaigns that stand the test of time....

Wisdom.Applied Wedne...

Advertising at its best is art. Art with a purpose: to persuade, convince and, yes, perhaps even coerce a consumer into purchasing a product–to consider a brand. All art does that. It has a story to tell, a message to convey. Perhaps it escapes the observers, but artists are always trying to...

Two for Tuesday: Two...

Social media provides a place for us all to be heard. In our joys and grief, we share, we express and we make our point. We see the poignant–like Jim Carrey’s response to the death of the bright creative light, Philip Seymour Hoffman: Dear Philip, a beautiful beautiful soul. For the...