Two for Tuesday: Use...

If #AlexFromTarget showed brands one thing, it’s that user-generated content can circulate around the Internet in an insanely fast fashion. While Target had nothing to do with this past weekend’s most popular meme, the brand name sure got a lot of attention. Tapping into the power...

Two Branded Music Vi...

Music videos are the most popular videos shared on the web. Although these videos are widely available and shared, music videos don’t function to sell albums the way they used to. Online streaming has become the most popular music medium thanks to platforms such as YouTube and Spotify....