Two For Tuesday: Okt...

As October enters the home stretch and Halloween pulls into view, we here at The San Jose Group hope that you’ve had the opportunity to drink plenty of beer in honor of that other beloved October tradition – the German beer celebration known as Oktoberfest, which originated in Munich....

Two for Tuesday: Con...

“Made in China.” Sound all too familiar? China usually comes to mind when thinking of outsourced manufacturing. The Chinese manufacture and export everything from shoes to personal computers. However, Latin America is quickly becoming the next big market to watch out for, as their...

Throwback Thursday: ...

Even though Brazil is the largest country in South America (the continent where Spanish is the most common language), it is the only country in the continent where Portuguese is the national language. The explorations of Christopher Columbus did play a role in this language idiosyncrasy, but...

Wisdom.Applied Wednesday: Sports in South America Oct08

Wisdom.Applied Wedne...

Everybody knows that soccer, or better “futbol,” is the most popular sport in Latin America (and the world). About 3.2 billion people watched at least a minute of the World Cup in 2010. The truth is Latin Americans are fans of more than just soccer. Other common sports like baseball,...

Two for Tuesday: Two...

The average person uses Consumer Packaged Goods (CPGs) every day from food and beverages to clothing. But brands know all too well how easy consumers to switch between CPG brands; the CPG market is a highly saturated and competitive market. To stand out, brands must adapt to the ever-changing...