Wisdom.Applied Wedne...

One Direction: five teenage, European heartthrobs who touch girls’ hearts, playlists, and wall space for more than five years now. From “What Makes You Beautiful” to “Story of My Life,” the famous quintet seemingly perfected their music and group aesthetic. But such a feeling of perfection...

Two for Tuesday: UX ...

On last week’s first part of Two for Tuesday, we looked at UX and what exactly it is. Here’s a quick summary: UX is the process of designing products that are purposeful and interactive, allowing for a customer (or potential customer) to easily interact with said product. Last time, we...

Trending Tuesday: Mo...

What’s better than enjoying your favorite mouthwatering foods and beverages? Enjoying them with loved ones, of course! Just for fun, take a look at a few favorite, family-focused food and drink advertisements. Each has great creative directions, for the consumer is fully engaged in the...

Funny Friday: Nation...

National Ice Cream Month: the perfect excuse to grab that chocolate dipped cone on a hot summer day. But while July might entice some to seek out the nearest DQ, others can get a guilt free ice cream fix by watching a few well-done ice cream advertisements! The classic story of distress to...

Throwback Thursday: ...

The most pervasive ads often say little about the product being promoted, as Tim Maroder explains. One recent minty fresh ad did just this by silently promoting Wrigley’s Extra gum amongst a truly heartwarming love story. The Story of Juan and Sarah (Oct. 2015) creatively unwraps one couple’s...