Two for Tuesday: By ...

“The customer is always right.” For anybody who has worked in a customer service job of any type, that is probably the most infuriating motto in the English language. By and large, though, it’s also true. Keeping customers happy is key to protecting a brand’s image and ensuring customer...

#ForceFriday: The St...

It’s been almost three years since Disney acquired Lucasfilm and, most importantly, the Star Wars franchise, from George Lucas, and since then the sci-fi staple has only been getting stronger. As Obi-Wan Kenobi once said, “If you strike me down, I shall become more powerful than you could...

Wisdom.Applied Wedne...

Miley Cyrus fans in the Dominican Republic are likely disappointed that the singer’s upcoming September 13th concert was banned by the government commission that oversees public performances. Although Cyrus recently stated that she was going to take a break from twerking, the concert...

Wisdom.Applied Wedne...

The World Cup, the most popular sporting event in the world, is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as...

Two for Tuesday: Two...

I don’t know if I was just being innocent or naive, but I thought that living in the 21st century (or 20th century if you’re Ryan Lochte) meant that racism, homophobia and sexism were social institutions confined to previous generations. However, prejudice seems like the ugly American wound...