The Hop to Hob: Why ...

In June, breakfast chain IHOP announced it would change its name to IHOB. This lead the public into a wild guessing game of what the “B” could possibly stand for. The most common guesses were Breakfast, Brunch, Bananas, and more. Their twitter account is now @ihob, there are now billboards...

The First Female Col...

KFC chose Reba McEntire to be the first woman to play the iconic role of Colonel Sanders in their ad campaign running from January to April of 2018.   Although KFC insists this was a political move, and the spokesperson for KFC claims that they “have always maintained that anyone, male...

When New Media Becom...

As technology grows and develops, new digital mediums emerge. The inventions of television, the Internet, social media, and smart phone apps all took the world by storm. In the advertising world, when a new technology emerges, we immediately seek to find the advertising potential of new...

Importance of Simpli...

If you’ve been anywhere outdoors in the Chicago area in the past five years, you have probably seen various signs and art pieces written with the phrase “You Are Beautiful” on it around the city which can be spotted in the neighborhoods of Rogers Park, Uptown, Andersonville, West Loop,...

A Lesson From Met Ga...

In early May, one of the biggest celebrity fashion events of the year, the MET Gala, took place. Every year, celebrities of all kinds make the pilgrimage to New York City to walk down the Red Carpet set up by the Metropolitan Museum of Art’s Costume Institute, to launch the new annual exhibit...