Wisdom.Applied Wedne...

25,915: the average amount of days a human has to live. The amount of days to be young, grow old, be healthy. So what’s one sure way to stay healthy during your 25,915 days? Run! Reebok’s new commercial, 25,915 Days, tells the story of one woman who exemplifies making the most of her days....

Wisdom.Applied Wedne...

Today’s market is dominated by mobile devices and mobile apps: customers cruise Instagram while shopping for milk and butter; the bored peruse their second-cousin-once-removed’s trip to Florida; athletes plan their big weekend bike trip on Google Maps. Since July 2008, when Apple’s App Store...

Trending Tuesday: Mo...

What’s better than enjoying your favorite mouthwatering foods and beverages? Enjoying them with loved ones, of course! Just for fun, take a look at a few favorite, family-focused food and drink advertisements. Each has great creative directions, for the consumer is fully engaged in the...

Throwback Thursday: ...

The most pervasive ads often say little about the product being promoted, as Tim Maroder explains. One recent minty fresh ad did just this by silently promoting Wrigley’s Extra gum amongst a truly heartwarming love story. The Story of Juan and Sarah (Oct. 2015) creatively unwraps one couple’s...

Throwback Thursday: ...

“You’re the Pepsi Generation.” At least that is what Michael Jackson changed the “Billie Jean” lyrics to for his Pepsi commercials. Advertising and music can go together like a meal. If the right ingredients are selected, the meal can turn out to be a mouthwatering, delicious hit. But other...