Wisdom.Applied Wedne...

“Oh, my gosh, did you see what happened on Orange is the New Black last night?” “No, no, no don’t tell me! I had to catch up on episodes of Graceland before the new episode, so now I have to watch the recording…” Odds are that you have heard a conversation like this recently. TV talk is...

Two Downsizing Trend...

Whether it’s keeping up with the Jones or the Kardashians, American society has an affinity for staying current with the latest and greatest trends from fashion, furnishings and white picket fences to television, travel and hot techno gadgets. Of course, brands and advertisers have no...

Wisdom.Applied Wedne...

As many of you may have heard, this little event called the FIFA World Cup is in its final stages. With such a huge worldwide event that happens every four years, brands are at war to capture and capitalize on the attention of such a large audience. Although the USA was beaten by Belgium in...

Two for Tuesday: Panem Propaganda Engage Hunger Games Fans Jun24

Two for Tuesday: Pan...

The integration of digital assets into any marketing campaign is becoming increasingly vital, especially as the marketers are increasingly targeting younger and younger consumers (who are growing more dependent on technology). It comes as no surprise that marketers are using highly integrated...

Two for Tuesday: Coc...

Coca-Cola, official 2014 World Cup partner, has proven something of a lightning rod in recent years with regards to its attempts to tackle health and weight issues surrounding its products in its advertising. This Two for Tuesday, we’re featuring two ad campaigns in recent years where...