The First Female Col...

KFC chose Reba McEntire to be the first woman to play the iconic role of Colonel Sanders in their ad campaign running from January to April of 2018.   Although KFC insists this was a political move, and the spokesperson for KFC claims that they “have always maintained that anyone, male...

Throwback Thursday: ...

The most pervasive ads often say little about the product being promoted, as Tim Maroder explains. One recent minty fresh ad did just this by silently promoting Wrigley’s Extra gum amongst a truly heartwarming love story. The Story of Juan and Sarah (Oct. 2015) creatively unwraps one couple’s...

Throwback Thursday: ...

Girl Power, #HeForShe, Femvertising… Twenty years ago, these phrases weren’t even created, now their common among conversations (at least those about gender). Finally, the world seems to realize the innate and immense power women carry. From Academy Award speeches to simple...

Two Pre-Roll Ad Camp...

Anyone who has ever watched a video on YouTube has undoubtedly come to dread those five second of pre-rolls. For being as despised as pop-up ads, pre-roll ads surprisingly still remain a popular marketing tool with brands. So why do pre-roll ads suck so much? Because the creativity behind...

Wisdom.Applied Wedne...

This Wisdom.Applied Wednesday, let’s take a look at the revolutionary photo sharing app that brands ought to consider making a part of their strategy.  Last October, Snapchat released a “My Story” feature, allowing users to add their snaps together to create their own narrative. These...