Wisdom.Applied Wedne...

The 2014 FIFA World Cup is just fifteen days away, and advertisers all over the world are gearing up for the event. Of course, American advertisers might have to try a little harder than marketers in other countries. Ad Age summed up the American World Cup ad game pretty succinctly with an...

Wednesdays with Will...

  Welcome one and all to another edition of Wednesdays with Will. This week, one of my co-workers, Ebonne, emailed me an Ad Age article on the new Frito-Lay marketing campaign that is geared towards millennial men. Ebonne sweetly wanted to know my thoughts on the campaign and if the...

2012: Top Ads

Advertising is a tricky business in terms of pleasing the masses; success stems from unique clarity. In other words,creativity hooks an audience, but proper communication ensures the right message is delivered. Today Ad Age released its picks for the best ads from 2012. Each Ad brings its own...