Two for Tuesday: Panem Propaganda Engage Hunger Games Fans Jun24

Two for Tuesday: Pan...

The integration of digital assets into any marketing campaign is becoming increasingly vital, especially as the marketers are increasingly targeting younger and younger consumers (who are growing more dependent on technology). It comes as no surprise that marketers are using highly integrated...

Wisdom.Applied Wednesday: Branding Blockbusters May14

Wisdom.Applied Wedne...

New movies hit theaters every weekend, so who’s to say which films are bombs and which are blockbusters? Obviously, promotion, casting, budget and content (if you don’t have a story or a big name, what’s putting butts in the seats?), play factors, but are...

Throwback Thursday: Just Your Friendly, Neighborhood Spider-MEN May01

Throwback Thursday: ...

At midnight tonight, we spider-fans have an appointment at our friendly neighborhood theaters in the shape of The Amazing Spider-Man 2. What better way to get geared up for the film than to look back at all the men who’ve donned the spidey-spandex over the years (and yeah, it’s not just...

Two for Tuesday: Two Different Movies, One Message Jan14

Two for Tuesday: Two...

I love movies. Like–I love them ferociously. I believe in the power of film to not simply entertain and inspire, but to perhaps even change an audience’s paradigm completely. With that in mind I bring you today’s Two for Tuesday. The two films Don Jon and The Secret Life of Walter Mitty are...

Fun Friday–2013: Top Films Dec20

Fun Friday–201...

The cinema struggled through five long years of oppression, but the box office has been liberated. That’s right, for the first year since 2008, the Twilight Saga isn’t one of the highest grossing films (of course, they didn’t release any this year). Apparently, American cinematic taste also...

Throw Ho Ho Back Holiday Movie Thursday Dec12

Throw Ho Ho Back Hol...

Now it’s just starting to get suspicious. First I was given technology repeatedly as a topic perhaps to feature my aged ignorance, and now I am consistently offered these Throwback opportunities as if I can ONLY really discuss things of bygone years. It’s okay Cassandra–-I am not offended. I...