Wisdom.Applied Wedne...

As sports fans prepare for the beginning of the NBA Finals tomorrow night between Stephen Curry’s Golden State Warriors and LeBron James’ Cleveland Cavaliers, we take a look at how the league is leading the way when it comes to connecting with its growing Latino audience.  ...

Fun Friday Before Mo...

With Mother’s Day coming up this Sunday, brands are rolling out emotional ads attempting to play with the heartstrings of mothers and children everywhere. This Fun Friday, we will take a look at two brands who are trying to profit from the celebration of the women who gave us life with...

Two Pre-Roll Ad Camp...

Anyone who has ever watched a video on YouTube has undoubtedly come to dread those five second of pre-rolls. For being as despised as pop-up ads, pre-roll ads surprisingly still remain a popular marketing tool with brands. So why do pre-roll ads suck so much? Because the creativity behind...

Wisdom.Applied Wedne...

Imagine walking silently down a crowded city street, minding your own business, wearing a modest outfit consisting of jeans and a crewneck t-shirt, making no contact whatsoever with any other person, but constantly being harassed–followed even? Imagine walking for 10 hours straight and...

Throwback Thursday: ...

The leaves rustle on the ground beneath our feet, neighbors place pumpkins on their doorsteps, friends populate Instagram with photos of corn mazes and apple picking and the color pink illuminates the city skyline. All of these indicate that it must be October. While the month is jam-packed...

Two For Tuesday: Fas...

Since 1980, the worldwide population has gained a lot of weight: obesity rates have doubled globally, and 2.1 billion people are currently overweight or obese. Campaigns to overcome this epidemic are usually centered on encouraging people to eat healthy and participate in physical activity....