Two For Tuesday: Fas...

Since 1980, the worldwide population has gained a lot of weight: obesity rates have doubled globally, and 2.1 billion people are currently overweight or obese. Campaigns to overcome this epidemic are usually centered on encouraging people to eat healthy and participate in physical activity....

Throwback Thursday: ...

While the sitcom Seinfeld may have been marketed as a show about nothing, that didn’t mean the show didn’t offer audiences any relevant information. Take for instance a 1992 episode where George Costanza alerted viewers to a very important fact: salsa had overtaken ketchup as the...

Two For Tuesday: Cre...

In today’s advertising world, the most pervasive and well-known ads say little about the brand or product being promoted. Take the millions of Doritos Super Bowl commercials that are talked about for weeks and sometimes even months after they air. They never mention how good Doritos chips are...

Wisdom.Applied Wedne...

Animation isn’t just for children’s movies; it also works well in advertisements. From Snap, Crackle and Pop to the Geico Gecko, brands have used animation in their ad campaigns since the 1940s. The graphic appeal and humor of animation is appealing to consumers, so on this...

Two for Tuesday: Fak...

Every now and then, hilariously inappropriate advertisements leak online and show the denied attempts of new edgy marketing campaigns. What most people don’t know is that many of these famous “banned” ads weren’t ever endorsed by the companies they’re supposedly showcasing. These...

Wisdom.Applied Wedne...

Star power works miraculously. From the headphones they use and clothes they wear to charities and causes they support and even their health and wellness habits, celebrities can sway the masses by simply using a product (whether or not they’re paid to endorse it or not). This...