The Hop to Hob: Why ...

In June, breakfast chain IHOP announced it would change its name to IHOB. This lead the public into a wild guessing game of what the “B” could possibly stand for. The most common guesses were Breakfast, Brunch, Bananas, and more. Their twitter account is now @ihob, there are now billboards...

The First Female Col...

KFC chose Reba McEntire to be the first woman to play the iconic role of Colonel Sanders in their ad campaign running from January to April of 2018.   Although KFC insists this was a political move, and the spokesperson for KFC claims that they “have always maintained that anyone, male...

Wisdom.Applied Wedne...

25,915: the average amount of days a human has to live. The amount of days to be young, grow old, be healthy. So what’s one sure way to stay healthy during your 25,915 days? Run! Reebok’s new commercial, 25,915 Days, tells the story of one woman who exemplifies making the most of her days....

Throwback Thursday: ...

The most pervasive ads often say little about the product being promoted, as Tim Maroder explains. One recent minty fresh ad did just this by silently promoting Wrigley’s Extra gum amongst a truly heartwarming love story. The Story of Juan and Sarah (Oct. 2015) creatively unwraps one couple’s...

Fun Friday Before Mo...

With Mother’s Day coming up this Sunday, brands are rolling out emotional ads attempting to play with the heartstrings of mothers and children everywhere. This Fun Friday, we will take a look at two brands who are trying to profit from the celebration of the women who gave us life with...

Wisdom.Applied Wedne...

Imagine walking silently down a crowded city street, minding your own business, wearing a modest outfit consisting of jeans and a crewneck t-shirt, making no contact whatsoever with any other person, but constantly being harassed–followed even? Imagine walking for 10 hours straight and...