Subscribe vs. Own

“The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model, and it might not be successful.” Steve Jobs famously made this proclamation to Rolling Stone in 2003. While it’s easy to smirk at inaccurate predictions about the...

Throwback Thursday: ...

Advertisers aren’t romanticizing the industry when they say that it’s made up of artists, poets, writers and businessmen. After all, today’s ads are arguably the most prominent (albeit unappreciated in some cases) pieces of art available to the masses. True art–and...

Two for Tuesday: Inf...

Sometimes, it’s not a bad idea to switch a brands style—staying updated with the latest and the greatest trends. However, when brands change their identity, it can bring on a world of problems for them, and their only option (besides plummeting sales), is to retreat. On this Two for Tuesday,...

Trending News Monday...

Some jokes just don’t die… and neither do some rumors. Last week, an April Fool’s prank in the form of a press release announcing an eighth installment of the Harry Potter series made a resurgence. (Perhaps it was a way for Harry Potter fans to steal the Hunger Games’s...

Wednesdays without W...

Discussing the future of advertising or even just the role of digital and the Internet on advertising has one consistent truth: with digital, we are better able to target our advertising to a person’s interest, and, going forward, that process will get more and more exact. However, the...

Throwback Thursday: ...

Like all things, headphones go in and out of fashion. From those used in the early twentieth century by wireless operators sending and receiving Morse code messages to ’80s teens rocking out to their Walkmans and today’s population talking hands free on their cellphones,...

Two for Tuesday: Two Interesting Album Releases Oct29

Two for Tuesday: Two...

2013 is the year of interesting album releases. With all the music-playing mediums, promoting albums have become a bit of a game: Fall Out Boy came back overnight from a long hiatus with a new single and music video; Miley Cyrus brought a new sound to mirror her new image and used her...

Wednesdays without W...

Since before the original iPhone announcement, the Apple faithful have been waiting with bated breath for the tech innovation company to streamline the way we watch TV the way they did music and computing. Apple’s initial foray into the market with Apple TV didn’t captivate users the way...

Wednesdays without W...

In a month, the next generation of video games will be upon us. When console makers announced the features of their new machines earlier this year, gamers were quick to take sides on which systems they planned to purchase. Microsoft launching its successor to the Xbox 360, the Xbox One,...

Two Ways to Recycle ...

The green movement has certainly taken off in recent years to the point where brands are finding it to be profitable and good for their image to associate with environmental goals. Now, recycling physical products is certainly a very ecological move on the part of both the company and the...

Two for Tuesday: Gro...

It’s no secret that people like to avoid advertisements, so brands incorporate advertising more subtly into people’s everyday lives. While native advertising and product placements are popular among today’s brands, one especially effective method that’s been making a comeback recently is...

Two for Tuesday: Eph...

Brands have been following consumers wherever they go for years, and recently that has meant social media more than anywhere else. Likewise, they’ve been experimenting with how best to reach consumers through these services. Facebook posts work best with pictures; Twitter can be used to speak...

Throwback Thursday: ...

Before I became interested in the advertising business but after I’d grown out of the demographic for children’s television networks, I flipped to Cartoon Network or Nickelodeon during a commercial break and was surprised when I realized that nearly every commercial shown on those networks...

Wednesdays without Will: Crowdfunding a Brand Jul31

Wednesdays without W...

By now most people have heard of (if not backed) a Kickstarter. For those unfamiliar with the concept, Kickstarter is one of the most high profile “crowdfunding” services that allow people to donate money to help fund a creative project such as a film, book, game or anything. But people don’t...

Wednesdays without W...

We’ve seen brands jump on current events countless times before, but Social media has upped the ante because it’s a real-time mass communication medium. Whether that means coordinating protest demonstrations or just making snarky comments during live television, brands are part of social...