Throwback Thursday: ...

Most companies espouse the virtues of diversity in the workplace and make a concerted effort to recruit people from diverse backgrounds and also showcase their multifaceted workforce. However, just because a company chooses to hire workers of different ethnicities, that doesn’t mean...

Throwback Thursday: ...

One thing you can say about Americans, we have pride not only in our country, but also in our individual states. Outside of that, there is something of a stereotype that we don’t know our geography very well. A year ago, Nike made the unfortunate mistake of combining those two when it printed...

Throwback Thursday: ...

The Redskins are coming under fire regularly for their inherently racist name, and he already controversial Redskins caused a ripple on social media this week. This time it wasn’t from their owner but their cheerleaders. After the cheerleaders posted their #TrendyTuesday (made up of the...

Wisdom.Applied Wedne...

While the Luis Suarez World Cup bite controversy might have much of the world indirectly upset with Uruguay (and the fact that they’ve advanced to the Round of 16), this Wisdom.Applied Wednesday, we’re highlighting a part of Uruguayan culture that the world can rally behind:...

Wisdom.Applied Wedne...

The world of social media is constantly evolving. What’s commonplace today was unimaginable ten years ago. So how can marketers and social media gurus keep pace with whatever happens next? The answer to that question may come from Reddit. Reddit, which bills itself as the “front page of the...

Two for Tuesday: Tec...

If the World Cup is doing one thing outside the sports arena, it’s showing that the web is alive and well in South America. Latin America is one area that has seen tremendous growth in gaining access to the Internet. Most of this growth is through the increased reach of mobile phone...

Two for Tuesday: Coc...

Coca-Cola, official 2014 World Cup partner, has proven something of a lightning rod in recent years with regards to its attempts to tackle health and weight issues surrounding its products in its advertising. This Two for Tuesday, we’re featuring two ad campaigns in recent years where...

Wisdom.Applied Wedne...

Like the countless zombie movies and TV shows blanketing our culture right now, MySpace rose from the dead earlier this year. After its heyday (from 2005 to 2008 when it ruled the burgeoning world of social networking), MySpace began a precipitous decline in user base as young people flocked...

Wisdom.Applied Wedne...

The World Cup, the most popular sporting event in the world, is coming to Brazil next month, and local advertisers have taken the opportunity to represent the country through branding and marketing materials. The official FIFA website describes the task as one to “characterize a nation as...

Two for Tuesday: Rac...

If the Donald Sterling scandal has done anything, it’s once again exposed that brands who associate with controversial public figures, especially when the controversy involves racism, are flirting with disaster. When TMZ released the recording of Sterling making 15-minutes worth of...

Wisdom.Applied Wedne...

What many are referring to as the share economy appears to be an outgrowth of our struggling financial times. As everyone struggles to generate income, fewer people are willing to pay for a new car or hotel room. Combine this with the rise of start-up culture within the app community and the...

Two for Tuesday: Cel...

Vanilla Ice loves Teenage Mutant Ninja Turtles (and Kraft).     While Ice’s more controversial days are (likely) behind him, hiring any celebrity to endorse a product or brand seems like an even riskier venture these days than in the past thanks to the speed bad press can circulate...

Wisdom.Applied Wedne...

If a pictures worth 1,000 words, what’s a website with 1,000 pictures worth? 1,000,000? 16, 000,000,000? More image-based websites seem to be cropping up every day. Visual web content has been on the rise for years, and it’s exponentially changed the way everyone (from developers...

Throwback Thursday: ...

As a multicultural agency, we put a lot of stock in alternative perspectives on the world, especially in advertising. That’s why we were especially interested to hear the buzz around Brazil’s burgeoning graphic design industry, which is shaping up to be an influencer around the world....

Keep Calm and Read F...

You’ve seen it everywhere: that specific shade of red, that iconic 20th century typography and, of course, that timeless phrase—”Keep Calm and Carry On.” This WWII-era poster has become one of the most recognizable pieces of public art in recent history and has been transmuted...