Throwback Thursday: ...

Hispanic entertainers and actors have contributed significantly to the world of American arts and entertainment. Since yesterday marked the end of Hispanic Heritage Month (9/15 – 10/15), let’s look at a few Hispanic celebrities before they were famous for today’s Throwback Thursday....

Wisdom.Applied Wedne...

Unsurprising to anyone, Google is the Internet’s number one website. Clearly Google’s search engine site is extremely popular, but Google’s other web applications–Google Maps, Google Drive, Google Play, Google News, etc.–have made digital giant the “King of The Internet.”...

Two Branded Music Vi...

Music videos are the most popular videos shared on the web. Although these videos are widely available and shared, music videos don’t function to sell albums the way they used to. Online streaming has become the most popular music medium thanks to platforms such as YouTube and Spotify....

Throwback Thursday: ...

Even though Brazil is the largest country in South America (the continent where Spanish is the most common language), it is the only country in the continent where Portuguese is the national language. The explorations of Christopher Columbus did play a role in this language idiosyncrasy, but...

Funny Friday: “It’s ...

“On October 3rd he asked me what day it was…it’s October 3rd” Just about every Millennial will be making (or already has made) this joke today, in honor of the much-loved 2004 comedy Mean Girls. What was once just a regular day in October is now celebrated as unofficial Mean Girls Day, so in...

Wisdom.Applied Wedne...

Last Thursday we looked a few product launch fails, including the issue Apple was facing due to reports that it was easy to accidentally bend the new iPhone 6 Plus. However, Apple released a statement telling consumers that “with normal use a bend in an iPhone is extremely rare and through...

Two For Tuesday: Fas...

Since 1980, the worldwide population has gained a lot of weight: obesity rates have doubled globally, and 2.1 billion people are currently overweight or obese. Campaigns to overcome this epidemic are usually centered on encouraging people to eat healthy and participate in physical activity....

Funny Friday: Top Te...

Fall is officially upon us, meaning the return of cooler weather, pumpkin spice flavored everything and our favorite television shows. This Saturday, one of my favorite television shows, Saturday Night Live, is returning for its 40th season on NBC. Each season of SNL always brings a few new...

Throwback Thursday: ...

Excitement surrounded the recent release of Apple’s new iPhone 6 and 6 Plus. Apple aficionados everywhere couldn’t wait to get their hands on the new, slimmer phone with its bigger screen and much-anticipated iOS 8 software. However, for many consumers the latest Apple product has actually...

Two for Tuesday: Two...

The average person uses Consumer Packaged Goods (CPGs) every day from food and beverages to clothing. But brands know all too well how easy consumers to switch between CPG brands; the CPG market is a highly saturated and competitive market. To stand out, brands must adapt to the ever-changing...

Throwback Thursday: ...

While the sitcom Seinfeld may have been marketed as a show about nothing, that didn’t mean the show didn’t offer audiences any relevant information. Take for instance a 1992 episode where George Costanza alerted viewers to a very important fact: salsa had overtaken ketchup as the...

Wisdom.Applied Wedne...

Animation isn’t just for children’s movies; it also works well in advertisements. From Snap, Crackle and Pop to the Geico Gecko, brands have used animation in their ad campaigns since the 1940s. The graphic appeal and humor of animation is appealing to consumers, so on this...

Two Reality Shows Wh...

From wedding dress shoppers to extreme hoarders, almost any viewer can find a reality television show to satisfy his/her guilty pleasure. Although reality television lacks in areas like (quality) scripts, the programs do not lack for brand appearances; the example that often comes to mind...

Funny Friday: Fun Di...

A few weeks ago, a group of scientists in southern Brazil discovered a large number of fossil remains of a new dinosaur species. The newfound species has been given the name Caijuajara dobruskii and belonged to an order of winged creatures known as pterosaurs that lived about 100 million...

Wisdom.Applied Wedne...

Miley Cyrus fans in the Dominican Republic are likely disappointed that the singer’s upcoming September 13th concert was banned by the government commission that oversees public performances. Although Cyrus recently stated that she was going to take a break from twerking, the concert...