Year in Review: Vira...

It’s hard to believe it’s been ten years since the very first viral video sensation took the Internet by storm. In December of 2004, Gary Brolsma posted a video of himself lip-synching and dancing to a Romanian pop song “Dragostea Din Tei” just for fun (aka “Numa Numa”), and the trend of...

Year in Review: Top ...

2014 may not have been a banner year for the film industry, as Hollywood had its worst box-office summer slump in eight years, with sales down almost 20% from last summer. However, 2014 seems to have been the year of the franchise, as a majority of the top movies were sequels to some...

Year in Review: Top ...

Based on a combination of streams, downloads, radio airplays and overall popularity, the year-end Billboard Top 100 list is not usually full of surprises. However, the 2014 list has a lot of newcomers–new artists and artists new to having a place in the Top 10. Before we get ready to...

Year in Review: Top ...

As brands are becoming increasingly clever in their digital strategy, it’s becoming harder to tell between the content created strictly for entertainment’s sake and the content that’s been cleverly developed to sell a product. The digital continues to blur the lines between sales,...

Year in Review: Funn...

It’s that time of year again! As we wrap 2014 and get ready to say hello to 2015, it seems as if the Internet is filled with nothing but top ten lists to highlight everything from the most streamed songs to the best cat pictures. We decided to join the rest of the Internet in reflecting on...

Throwback Thursday: ...

At sundown on December 16, Jews all over the world lit the first candle on their menorahs and began this year’s Hanukkah celebration. The holiday, sometimes referred to the Festival of Lights, commemorates the rededication of the Holy Temple in Jerusalem after the Maccabean revolt...

Two for Tuesday: The...

Happy #GivingTuesday! Developed in 2012 by the 92nd Street Y and the United Nations foundation, Giving Tuesday is a global day (the first Tuesday in December) dedicated to giving back in the midst of the heavily commercialized holiday season. However, another December day is rapidly gaining...

Funny Friday: Songs ...

The most Thanksgiving travel since 2007 is expected to happen on Turkey Day this year. If you are one of the 46.3 million people hitting the road to visit friends and family, having good music to help the time pass is a must! So on this Funny Friday, here are some hilarious Thanksgiving songs...

Wisdom.Applied Wedne...

Very few Millennials get their daily news from an actual newspaper. Only 4% of 14-30 year-olds use newspapers as their primary news source, with most Millennials gravitating to news websites, social media and word of mouth as their primary news sources. Unfortunately, the fact that many young...

Wisdom.Applied Wedne...

This Wisdom.Applied Wednesday, let’s take a look at the revolutionary photo sharing app that brands ought to consider making a part of their strategy.  Last October, Snapchat released a “My Story” feature, allowing users to add their snaps together to create their own narrative. These...

Two for Tuesday: Use...

If #AlexFromTarget showed brands one thing, it’s that user-generated content can circulate around the Internet in an insanely fast fashion. While Target had nothing to do with this past weekend’s most popular meme, the brand name sure got a lot of attention. Tapping into the power...

Throwback Thursday: ...

The holiday season kicks off tomorrow, some might say. With National Retail Federation predicting Americans will spend a whopping $7.4 billion this Halloween, that statement isn’t too far off. By this time tomorrow, people all over the US will be headed to Halloween celebrations...

Two for Tuesday: Con...

“Made in China.” Sound all too familiar? China usually comes to mind when thinking of outsourced manufacturing. The Chinese manufacture and export everything from shoes to personal computers. However, Latin America is quickly becoming the next big market to watch out for, as their...

Throwback Thursday: ...

The United States is headed towards being a majority-minority nation within the next three decades. This has major implications for brands, as the new majority-minority will wield incredible buying power (the Hispanic market alone is expected to hit $1.5 trillion in 2015). Lots of companies...

Two for Tuesday: Two...

Vine videos may last only six seconds, but companies are find the looping videos operate as effective marketing tools. In 2013, Dunkin’ Donuts launched the first Vine television ad, and since then many brands have gotten on board to use Vine as a fun, quick and pretty mesmerizing advertising...