Two for Tuesday: UX for U, pt. 1

In today’s digital marketing world, it’s no surprise that one’s time is competed for by countless brands over various media outlets. So how best can you, as a digital marketer, rise above the masses and stand out among competitors?

One answer? UX.

More traditionally, UX has become increasingly important for website design, for this design strategy allows for customers to interact with products in a creative way. But looking beyond UX in web design, UX is really the process of designing products of all kinds that are purposeful and interactive, allowing for a customer (or potential customer) to easily interact with said brand. This is a strategic tactic that can—and should!—be considered for your marketing campaigns, too.

So why shift towards developing a User Experience in marketing?

First, successful UX drives customer loyalty. By creating a user experience, you are actively thinking about the experience you want your viewer, your customer, to have; you consider audience. Take the Bristol Renaissance Faire, for example—a stellar example of UX that goes far beyond the walls of the web. The long withstanding Wisconsin Faire consumes its attendees in everything from Renaissance food, costumes, games, acts, and more, making backwards time travel seem astonishingly possible. The Faire acknowledges that its audience ranges from small children to older adults, so the Faire strategically has something for everyone at all moments. Because of this, customers of all ages remain loyal, returning year after year for the pure Renaissance experience the Faire provides.

Want to learn more? Stay tuned for a couple more reasons to consider UX design in your marketing campaigns in next week’s finalization of Two for Tuesday. Until then, check out this short video about UX to learn more!

Elizabeth is a Junior Executive Intern at SJG. She earned her BA from the University of Wisconsin-Madison this past May. Outside the office, she enjoys bike riding, listening to music, and hanging with friends and family.