Two For Tuesday: Fas...

Since 1980, the worldwide population has gained a lot of weight: obesity rates have doubled globally, and 2.1 billion people are currently overweight or obese. Campaigns to overcome this epidemic are usually centered on encouraging people to eat healthy and participate in physical activity....

Trending News Monday: Brands and Fans Pay Their #Re2pect Sep29

Trending News Monday...

As the national pastime, baseball pulls at the heartstrings of Americans everywhere. Teams become the source of pride; players become heroes. “Baseball creates legends,” at least according to the classic video game, Triple Play ’99. And over the weekend, one of those legends...

Funny Friday: Top Te...

Fall is officially upon us, meaning the return of cooler weather, pumpkin spice flavored everything and our favorite television shows. This Saturday, one of my favorite television shows, Saturday Night Live, is returning for its 40th season on NBC. Each season of SNL always brings a few new...

Throwback Thursday: ...

Excitement surrounded the recent release of Apple’s new iPhone 6 and 6 Plus. Apple aficionados everywhere couldn’t wait to get their hands on the new, slimmer phone with its bigger screen and much-anticipated iOS 8 software. However, for many consumers the latest Apple product has actually...

Wisdom.Applied Wedne...

This six letter “N” word is as far off limits as saying the name, Voldemort in Hogsmeade Village. Except when it comes to the “N” word, it is not off limits due to fear, but because it is the wrong thing to say, always. Unfortunately, there are many people who lack intelligence and common...

Two for Tuesday: Two...

The average person uses Consumer Packaged Goods (CPGs) every day from food and beverages to clothing. But brands know all too well how easy consumers to switch between CPG brands; the CPG market is a highly saturated and competitive market. To stand out, brands must adapt to the ever-changing...

Trending News Monday...

Well if Samsung was worried about the iPhone 6, they had just cause. This Trending News Monday, we’re telling you why. The iPhone 6 is bigger, indeed. In the first three days of the new iPhone release, Apple sold more than 10 million iPhone 6 and 6 pluses–breaking the Apple...

Funny Friday: Friend...

This coming Monday, NBC’s beloved sitcom Friends turns 20. (clap, clap, clap, clap) Of course, the media frequently uses Friends for fodder from rumors of a reunion (which creators David Crane and Marta Kauffman say will never happen) to stories of the Friends actually being friends...

Throwback Thursday: ...

While the sitcom Seinfeld may have been marketed as a show about nothing, that didn’t mean the show didn’t offer audiences any relevant information. Take for instance a 1992 episode where George Costanza alerted viewers to a very important fact: salsa had overtaken ketchup as the...

Wisdom.Applied Wedne...

Don’t “Just Do It”… Post it. Share it. Everybody knows that exercising regularly is essential to staying healthy. According to Harvard School of Public Health (HSPH), exercising regularly has multiple benefits, including improving chances of living longer and living...

Two For Tuesday: Cre...

In today’s advertising world, the most pervasive and well-known ads say little about the brand or product being promoted. Take the millions of Doritos Super Bowl commercials that are talked about for weeks and sometimes even months after they air. They never mention how good Doritos chips are...

Trending News Monday...

Shootings, particularly school shootings, hit the American public’s sensitive spot. The unfathomable deaths of children and young adults spark national uproar–school’s are supposed to be safe; children are supposed to grow old; no one should ever kill an innocent,...

Funny Friday:The Wea...

It’s Funny Friday, want to hear a joke? Check the Chicago weather forecast—it’s more disappointing than checking the sports section.     Alright, maybe it doesn’t exactly feel like it’s subzero out; however, (even though we’ve passed Labor Day and the kids are all back in school)...

Throwback Thursday: ...

September 11, 2001–the day that changed the country, the world (or at least our view of it)– still weighs on our American memory 13 years later. Today, plenty of Americans will take the time to stop and recollect where they were right when they found out about the attacks, when...

Wisdom.Applied Wedne...

Animation isn’t just for children’s movies; it also works well in advertisements. From Snap, Crackle and Pop to the Geico Gecko, brands have used animation in their ad campaigns since the 1940s. The graphic appeal and humor of animation is appealing to consumers, so on this...